At the award-winning communications agency Sharp Think, I gained valuable insight into the public relations industry through my internship and account coordinator experience.
Specifically, I worked across accounts in the home + design, architecture and lifestyle spaces after my promotion to account coordinator. The clients I worked with included Cosentino, Kohler, Four Hands, Brown Jordan Outdoor Kitchens and the Cultural Council for Palm Beach County, among others.
Throughout my roles, I contributed as a proactive member to my teams' accounts by diligently assisting with public relations and media relations efforts.
As an account coordinator, I led account management materials by drafting agendas and recaps and crafting press releases, creative pitches and briefing books. I pitched media and obtained placements in prominent design and lifestyle publications, including Modern Luxury and Furniture, Lighting & Decor. I supported media relations by developing media lists, facilitating requests and producing fact sheets, and I also performed media monitoring and client reporting by updating trackers and reports.
As a public relations intern, I built daily media lists and editorial calendars for client teams, organized media audits and competitor research across six accounts and tracked media impressions and ad values for online and print publications. In addition, I assisted in event planning and staffing by identifying relevant contacts and gathering event materials for a client event in New York City.
Specifically, I worked across accounts in the home + design, architecture and lifestyle spaces after my promotion to account coordinator. The clients I worked with included Cosentino, Kohler, Four Hands, Brown Jordan Outdoor Kitchens and the Cultural Council for Palm Beach County, among others.
Throughout my roles, I contributed as a proactive member to my teams' accounts by diligently assisting with public relations and media relations efforts.
As an account coordinator, I led account management materials by drafting agendas and recaps and crafting press releases, creative pitches and briefing books. I pitched media and obtained placements in prominent design and lifestyle publications, including Modern Luxury and Furniture, Lighting & Decor. I supported media relations by developing media lists, facilitating requests and producing fact sheets, and I also performed media monitoring and client reporting by updating trackers and reports.
As a public relations intern, I built daily media lists and editorial calendars for client teams, organized media audits and competitor research across six accounts and tracked media impressions and ad values for online and print publications. In addition, I assisted in event planning and staffing by identifying relevant contacts and gathering event materials for a client event in New York City.