Paddio Campaign
For my senior capstone, I worked as a digital strategist for AdZou, a full-service agency at the Missouri School of Journalism. My team, which consisted of six other strategic communication students, worked together for four months to deliver an original, integrated campaign for Paddio, which was a new company and sister company to Veterans United, a mortgage lender headquartered in Columbia, Missouri.
After conducting and assisting with primary and secondary research, I worked closely with the media planner to examine web analytics and calculate successful strategies. The media planner and I constructed and implemented social media strategy and web/digital components for the company, utilizing our digital strategy and media planning skills. We were also in charge of creating a campaign plan and tactics, including traditional media, digital media and social media, to effectively communicate with the target market. While strictly adhering to a set budget, the media planner and I created a social media calendar, budget outline and timeline for our client. Finally, we created a framework for evaluation and metrics. Check out my team's full campaign in the the plan book below.
After conducting and assisting with primary and secondary research, I worked closely with the media planner to examine web analytics and calculate successful strategies. The media planner and I constructed and implemented social media strategy and web/digital components for the company, utilizing our digital strategy and media planning skills. We were also in charge of creating a campaign plan and tactics, including traditional media, digital media and social media, to effectively communicate with the target market. While strictly adhering to a set budget, the media planner and I created a social media calendar, budget outline and timeline for our client. Finally, we created a framework for evaluation and metrics. Check out my team's full campaign in the the plan book below.