Earned Media & Content Creation Project
In my public relations course, I was tasked with creating an extensive hands-on public relations project that consisted of creating content and earned media for an outdoor retailer. In this project, I was given a hypothetical scenario in which an outdoor retailer wished to enter the video game market with a virtual reality game series. My task was to create hypothetical yet plausible efforts that would gain publicity for this scenario from the stance of a public relations professional.
This project included the following elements: an extensive situation analysis and summary, selection of audience, targets of media outlets, media pitch statement, press release and blog post. See each piece of work below.
This project included the following elements: an extensive situation analysis and summary, selection of audience, targets of media outlets, media pitch statement, press release and blog post. See each piece of work below.